(Copying of the trade dress of well-known product)
Introduction:The imitation of a well-known trade dress of the product constitutes act of unfair competition
The products of Yakult enjoy wide popularity among consumers, and its unique trade dress has been imitated by competitors. In this case, we proved to the court with large amount of evidence the popularity of Yakult's products and the conspicuity of its trade dress. Through our effort, Xile Company promised to stop using the object trade dress and recall their products in the court’s mediation.
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